How are you going to attract visitors to your website? How are you going to get them to stay on your page and also return? Successful digital marketing needs clear objectives, understanding your target audience and messaging, planning and measurement.
We love creating bespoke campaigns to meet your needs and reach your goals.
A great digital marketing strategy is central to meeting your business goals, online or offline. Without it you will struggle to attract visitors to your site or convert. Measurement and analytics is key. We track and measure all our campaigns and report results and insights each week. It is important to keep track of your investments and adjust where necessary to remain on track with the campaign goals.
We adapt our strategy to your objectives and your target audience and can include a mix of the following:
- Content Marketing
- e-Mail Marketing
- Social media management
Digital marketing case studies
Developing audiences and building valuable relationships. This is the essence of our Digital Marketing services.
A content strategy defines how you create the right content and make it visible to your target audience in search results and on social media. The goal is to target, attract, retain and convert visitors into customers. Our content strategy service helps you define your purpose, audience and editorial manifesto.
Good copywriting starts with an understanding of your audience, the purpose of your content marketing and the keywords that your customers use to find your products or services on the internet. At theweb.agency we don’t write brainless SEO copy but texts that inform and convert. Through our partnership with Webtextshop we have written articles, product texts and category texts for over 150 websites. Our qualified writers are able to craft copy in multiple languages including English, Spanish, German, Danish and Swedish.
E-mail marketing is an effective way of cutting through the online clutter and communicating directly with your audience. When permission is earned, you decide what and when to publish and your reader decides whether to open. To earn permission you trade value for an e-mail address. We can help you create that value through your content marketing. Next we can help you develop e-mail marketing campaigns such as newsletters and e-mail automation like an onboarding series.
To earn permission you must first provide value
Social media marketing
Social media is a great way to connect with your audience, share and promote your content.
Our social media services include building audiences and online communities from scratch on the key platforms like Instagram and Facebook. We also set up and run paid acquisition campaigns to create sales leads for your funnel or conversion on your online store.
Google Ads is a hugely powerful tool but can be hugely frustrating and time consuming too! It’s not just a matter of getting out your cheque book either, as Google ranks your ad and your content on relevance when placing your bid on a keyword. So if you don’t want to waste a lot of money you need to start from a solid website with solid, relevant content as the foundation. This is where our AdWords team brings expertise to help you get the most bang from your AdWords campaign bucks.
Google shopping campaigns
Showing up in Google Shopping results is a really visual and effective way for e-Commerce sites to grow traffic and conversions. We set up Google Shopping Data Feeds from your site, set up up in Google Merchant Center and then set up and run successful AdWords campaigns targeting those products.