UNICSKIN is a fresh and pioneering brand of unisex dermocosmetic products based in Madrid and New York. They approached theweb.agency for help with design, GDPR compliance, performance site maintenance and security.
What we did
We worked with UNICSKIN to solve each issue one by one. First improving site performance and security and then making sure they met GDPR compliance requirements. We made sure that consent was correctly given and recorded at each touch point on the site where customer data is gathered and only passed these contacts into a contact database for email marketing campaigns.
Site redesign
After completing site maintenance, security and compliance work we were able to work with UNICSKIN on a redesign of the Home Page. We developed and implemented a design focused on mobile first, gathering leads through the Skin Test, Trust through social proof and ultimately conversion through carefully placed CTAs.

Skin Test conversions on the home page have risen by over 600% since implementing the new design.
Macarena pedrosa, global cmo, unicskin