Verdonce came to theweb.agency with a vision to change the way consumers buy produce by getting rid of single use plastic bags.
We helped Verdonce build their brand strategy, define their positioning within the marketplace and their proposition for sustainable, minimalist living.
Defining the brand
Before any design work started, we began work with the client on defining the target market and understanding competitor offerings. We worked on developing the core brand tenets, the value propositions and supporting statements. This would inform the next stages of the project such as developing mood-boards, visual guidelines, design and copywriting for the website and social networks.
Communication plan and social media strategy
Following on from the business planning we were able to work on the communication plan and social network strategy in order to begin developing an audience with the target market. This included analysing search trends, keyword research and gaining a deep understanding of the market for sustainable, plastic free products.
Together with the client we worked on content copywriting for the website in English and Spanish. This includes a sustainability blog where we defined such things as the content strategy, tone of voice and an editorial calendar. We continue to develop content the blog with the client.
We built a multilingual, multi-site e-Commerce solution. This means each language has a separate, interconnected site, which results in better performance and multilingual SEO as more languages are added. Crucially it allows Verdonce to provide a truly localized experience for users in each target market.
Social media marketing
We are working with the client on social media marketing campaigns and analytics. In the first paid campaign we increased reach by 2,970% and engagement by 450%. We also make sure every campaing is correctly tagged and tracked in Google Analytics in order to measure goal achievement and e-Commerce conversions.