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The challenge
Zermatt Bike Center is a specialist bike retailer in Pozuelo, Madrid. They wanted to rebuild their website from scratch and in the words of Andrés Palacios the owner:
we want to sell online
The solution
A custom designed mobile responsive WordPress website with a WooCommerce shop, e-mail marketing, blog, SEM and SEO. As part of the design refresh we redesigned their logo and corporate branding with a more contemporary look and feel.
Results
- 769% Increase in traffic
- 140% Increase in conversions
- 2919 Newsletter subscribers in 12 months
- 6.8% Newsletter click-through rate
Full Digital Marketing Solution
Website rebuilt from the inside out
A brand new mobile responsive website built from scratch with a custom design, WooCommerce and product catalogue maintenance.
Facebook campaigns
Together with Zermatt we run Facebook marketing campaigns, creating ads with audience segmentation and analytics.
Social and e-mail marketing
We run social media properties, curate the Zermatt blog and run e-mail marketing campaigns to the audience we have built.
E-Commerce activation
From creating and maintaining the product catalogue, to setting up Google Shopping, to a custom payment gateway integration with the bank’s financing solution.
Analytics
We monitor SEO using keywords and we deliver a weekly executive dashboard to monitor site performance and campaigns.
A partnership for results
Partnering closely with Zermatt as an integrated part of their team, we help drive online traffic and conversions as well as driving shoppers to the physical store in Pozuelo. We support the shop manager function with analytics and product catalogue maintenance, we implement landing pages and Facebook ad campaigns, we build integrated campaigns across media, we activate Google Shopping feeds and set-up and monitor Google AdWords campaigns.
